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For stores with important technical information, we can now offer a comprehensive comparison matrix which allows your customers to view up to five products side by side in an easy to follow detailed view.
When the Comparison Matrix function is enabled, your customers have the ability to either click through to the full product page as normal, or select between two and five individual products to compare. The comparison page displays each product clearly and concisely in a tabular format, making it easy for your customers to quickly see which of the products best suits their requirements.
With the Comparison Matrix, your customers will no longer have to flick backwards and forwards between products, remembering a few details at a time. This not only makes it easier for them to digest the information, but encourages them to purchase one particular standout product and goes towards eliminating indecisiveness.