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Customers Who Bought...
Whenever one of your customers views a product within your store, the product page will also contain a selection of products that were purchased by other customers at the same time as they purchased this particular item. It is our belief that buying trends can encourage your customers to purchase other items that they may not necessarily have considered.
Extended purchasing can be difficult if the customer isn't actually aware of the other products that MAY be of interest to them. Imagine that your customer is a big fan of the US TV series "Heroes", and they log on to your store to purchase the latest Heroes DVD set, and on the same page they're shown thumbnails for Near Dark, Along Came Polly, and Pirates Of The Caribbean 2. Would they know that Adrian Pasdar was also in Profit or Near Dark? Would they know that Ali Larter was also in the Final Destination movies? Had they even considered that Masi Oka was also Scrubs and Along Came Polly, and was also a digital effects artists on Pirates Of The Caribbean 2, the new Star Wars Trilogy and Terminator 3?
People, and certainly consumers, expand their taste only through expanding their own awareness, and by showing your customers which products were purchased at the same time as the product they're viewing, you are extending an opportunity to them that will allow them to click on one of these other products to see WHY it was purchased at the same time, and perhaps expand their awareness for other products on your store.