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Nobody likes to have their property stolen, whether it's a prized garden gnome or even just a product image. Ultimately, someone stealing your image means that they're improving the look of their own site when it is YOU that has gone to the trouble of making the image look good in the first place.
We understand that, and that is why all of our ecommerce web sites have image watermarking built in as standard. You choose the image to display as your watermark, and you have complete control over the opacity so you can either have a subtle 10% tint which will not interfere with the content of the image but will still clearly show that you have the legal entitlement to the product, or you can go as high as 100% which will say, in no uncertain terms, this is MY image.
The watermark image can be your company logo, a specific design, or even a line of text with your copyright and web address. The choice is yours, but the inconvenience of not being able to steal your images without it being obvious... is theirs.