Keeping your customers involved
We try to constantly impress upon our clients that customer service is more important than what products you sell or what price you set for your products. People will rarely enthuse to their friends and colleagues if they've had a problem free experience while shopping online but, I guarantee you... as soon as something negative happens they'll tell as many people as possible and try to drive business away from your store.

The key to running a successful store is to communicate with the customer at every stage of their shopping experience and never leave them wondering what's happening with their order. Being honest, there is no excuse... if you are dealing with your customer's order, it takes no more than another two seconds to click the button which lets them know that their order status has changed.

With the advances in technology, almost everyone these days has their own mobile phone. Ingenii's SMS Notifications allows you to keep your customer updated at the highest possible level by sending a message directly to their mobile phone so that they have access to their order status wherever they are.

With that in mind, if you DO decide to embark on a career as an ecommerce entrepreneur... please remember to communicate with your customers at all times. They are the lifeblood of your business and, as such, need to know that their business is important to you.