Link Exchange Program
By default, all of our Ingenii users have the ability to participate in a closed Link Exchange Program. This link exchange program is exclusive to Ingenii users only, and allows each store owner to select which other stores they'd like to link to, so they're not necessarily linking to someone in the same industry.

Each store owner can configure their own program by setting up a selection of up to ten different anchor tags for the links, ie "Ecommerce Web Design", "Ecommerce Websites", "Ecommerce Website Design" etc to offer variety for the other store owners when linking to them. The store owner can also set each anchor tag to go to a specific page of the website rather than just the home page, such as a category, subcategory, search result page or even an individual product page.

The other participating stores can select how many links they'd like to display on their pages, which stores they'd like to link to, the live Google Page Rank for the target URLs and which specific anchor tags they want to display on their own sites. They also have the choice of static links (ie links which are always displayed on every page) or dynamic links (ie randomly selected links which change from page to page).

This program helps to raise awareness for other stores and helps to maintain a stronger presence for each individual store and for the Ingenii community in general.