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SEO and Promotion
Perhaps one of the most involved areas of the Ingenii Ecommerce Solution is the Search Engine Optimisation functionality. The search engine optimisation is built in, and is predominantly handled automatically with no manual intervention required. That said, it is only the extensive search engine optimisation METHODS which are provided automatically within the software. The actual content is reliant on your ability as the Store Owner to provide detailed and accurate information for each of your products. Ultimately, your success in the search engines is based on whatever content is found within each page of your website, but this content also needs to be delivered in such a way so that the search engine spiders can follow as many different internal link as possible to ensure that every product and page within your store is added to the index. That's where Ingenii comes in.
We can't go into any more detail than this because, quite frankly, our search engine optimisation works. When search engine optimisation works, other companies and individuals want this information for themselves and we obviously can't afford for every other web developer or ecommerce programmer to know all of our methods, or it'll negate our work.
Your Ingenii store comes complete with the ability to create your own Google and/or Yahoo sitemap which will include EVERY product on your store, EVERY dynamic page and EVERY individual information page you can possibly imagine. These sitemap feeds are submitted directly to the search engines, so that they know exactly which pages to spider when they visit, rather than feeling their way around and missing out on certain pages.
We have spent years perfecting our search engine optimisation methods... and yet we're constantly adding brand new features to ensure that no matter how good it is right now... it'll be made even better before long. In the last year alone, we have written five brand new search engine optimisation modules, all of which have already proven themselves in the field and have our clients enjoying more sales than before, without any additional effort on their part.
The search engine optimisation within Ingenii is included to provide the search engines with their required information in the correct format and following correct protocol. Three Ravens Ltd offer no warranty that the included search engine optimisation modules will produce high rankings as the software is only capable of translating the information provided into the correct format. If the content being provided by the store administrator is not sufficient to offer high rankings, then no amount of optimisation will produce satisfactory results - ln layman terms, if the content doesn't exist on the site, the search engines can't be expected to guess that it's relevant. The search engine optimisation modules provided herein are tools to be used by the store administrator and should not be confused with the service of search engine optimisation provided by companies promising specific positioning.