Similar Searches
The Similar Searches module works on two very different level. The first level is for end user simplicity, making your store more accommodating to your customer. Whenever a customer uses the search facility on your store, the software will automatically cross reference this with search terms used by others who entered the same search term.

For example, if "Customer A" was to search your store for the following items...

• Sony BluRay player
• XBox 360
• Samsung HD TV
• Nintendo Wii
• HDMI Cable
• Universal Remote
• HD Camcorder

followed by "Customer B" who searched your store for the for...

• Call Of Duty 4
• Gears Of War
• Pyramat Rocker 2500
• XBox 360
• XBox Charger

and then "Customer C " was to come along looking for an XBox on your store, and entered "XBox 360" in the search box... their Similar Searches area would show the following search terms...

• Sony BluRay player
• Samsung HD TV
• Nintendo Wii
• HDMI Cable
• Universal Remote
• HD Camcorder
• Call Of Duty 4
• Gears Of War
• Pyramat Rocker 2500
• XBox Charger

So your customer is now not only looking for an XBox 360, but they may also be tempted to look at the other items based on the similar search terms. If they were going to use the XBox with a modern TV then they could be reminded that they would need an HDMI cable, and may be keen on the wireless controller charger. With any luck, they'll also be interested in the Samsung HD TV

On another level, the similar searches works for additional search engine optimisation. Whenever a spider visits your website, they will automatically follow any search terms and this will, in turn, populate their "Similar Search Terms" area. The spider will automatically begin to follow those similar search terms, increasing the number of legitimate links to content within your store.